The Super Bowl is practically a national holiday – a record-shattering 106.5 million people tuning in this year, according to some guy named Nielsen, to watch the New Orleans Saints create NFL history. Over the years, there are just as many people who tune for the big game as they do for the commercials. So it came as no surprise that Google finally took advantage of the exposure and ran their first Super Bowl ad on Sunday.
Google’s Super Bowl XLIV ad, appropriately named “Parisian Love”, ran during the third quarter and featured a ‘love story’ highlighting Google’s local search offerings by showing viewers search results. The commercial began with a search for “study abroad paris france” and follows the user through a basic search. The subsequent searches walk the viewer through this user’s life and demonstrates how Google can actually have an effect on everyday life. Google’s very own Eric Schmidt tweeted up some hype for their debut, stating quite appropriately that "hell has indeed frozen over". Watch all 53 seconds of Google's Super Bowl XLIV ad again below: Read more »
