CRO

Internet marketing doesn’t have one single path to profitability, but in our years of doing marketing for companies that span dozens of industries, we have discovered some specific marketing myths that have evolved our approach to Internet marketing. Not only that, but they've allowed us to save our clients lots of time and money along the way.

Everyone over here at Volacci holds a Google Analytics IQ certification, and everyone studied in different ways and to various levels in order to achieve it. We came away with a well-rounded approach to studying, taking and passing the Google Analytics IQ test. Here are a few points we compiled to help you study for and pass the test. Read more »

Last Friday, I discussed the Mona Lisa’s smile - the “knowing smile”. When you look at her, she’s looking at you and she is subtly letting on that she knows something no one else knows; well, at least you don’t know it. Read more »

It seems that every business that has some sort of presence online is always focused on gaining traffic and acquiring visitors. It's strange to think that so many of these same companies pay no attention to how well their website works to achieve the business' goals. Imagine a shopkeeper opened up a supermarket, and spent a sizable budget in construction and getting people to the store. Read more »

Well-written website copy is an art form. Laugh if you like. Giggle or guffaw. But consider this: a strong call to action on your website can not only increase your customer conversion rate, it will multiply it.

The average website is converting less than three percent of its current traffic. How well is your site converting? Do you know? If you have a website and you don’t know this answer, chances are not good that what ever the answer is, it will not please you. If you do know the answer to this and are still not pleased, read on. Read more »

Social media has reached highly competitive heights and everyone wants to be on the top. It is the new, non-traditional platform for strategic messaging where consumers have the control, picking and choosing what marketing they subject themselves to. Do you feel like you are not in control of your social media efforts?

Recent research efforts have found that an overwhelming 86% of businesses will spend more money in 2010 on social media. Brands and businesses now battle with viral videos, sticky websites, and engaging content for the attention of socially optimistic and cautiously conversion-oriented consumers.

The biggest advantage any business running a social campaign can have this year is good old-fashioned data. Does your company’s CEO need definitive evidence for why he is paying a couple of Millennials to surf the web? Data gives you something to hold on to, and if you can start to control the numbers, its a win for everyone.

In terms of web-years, pageview tracking is no longer up to snuff when it comes to social media metrics. With companies like Facebook and Slide spending tons of their budget surpluses on building internal analytical tools, there are improved and evolving measurements that can help your businesses’ social life grow and improve while you take control. Read more »