Video SEO

The ongoing question about the superiority of video over text (or vice versa) is irrelevant. Sure, video is a newcomer to the SEO game (trailing text by about two decades), but the question shouldn’t be about the importance of one over the other; it should be about how they can coexist and bring people to your site.

Video SEO is a process to ensure that Google finds, indexes and displays your video content. Here are some important video SEO tips. 

Last Friday's SEO blog post, Google Announces Auto-Captioning for Videos, introduced you to the search giant's new feature of machine-generated automatic captions. These auto-caps not only help the deaf and hearing-impaired understand video content, but they also improve video SEO. If you aren't busy running over a helpless staff member at Wal-Mart today, check out this video that demonstrates how automatic captions work.

Video optimization will hold even more weight in 2010 then it does now and for more than two reasons. However, I am only going to give you two: 1) YouTube is the second-largest search engine, playing the fiddle only behind Google, and 2) Google introduced auto-captioning for its YouTube channel last week, helping people find videos via search engines more efficiently. So, just to be perfectly clear: Videos are highly-sought after online content and Google just made them easier to find via search results.

A well-optimized video and company YouTube channel will benefit any SEO campaign. Your main focus for optimization should be on-page SEO with keyword utilization. If used properly, there are two places where your videos can rank well: in YouTube’s own search results, as well as in the search results on Google, Yahoo!, and Bing. Here are seven tips for video optimization: Read more »

Google announced yesterday that videos on its YouTube site will feature machine-generated automatic captions. These auto-caps will not only help the deaf and hearing-impaired understand video content, but they will also assist people in finding the content via search engines and will allow viewers to pinpoint exact moments in the videos.

Auto-capping videos and its improvement to video search results will have an enormous impact on video SEO. Video content is already utilized in internet marketing efforts, but now it will be more important to produce and optimize quality video content for your website and online video channels. Read more »