If you’re like me you like to make big changes in the least amount of time possible. Call it being lazy, call it being efficient, either way all our clients really care about are results. Now, keeping true to my premise let’s get this party started.

Rework the Landing Page Copy

Look at your landing page, now at your AdWords campaign, back at your landing page, back at your AdWords campaign. Now seriously, ask yourself how relevant is my landing page to my AdWords campaign and visa versa? Read more »

In a paid search advertising campaign, there two main places your ad can appear in Google: in the right column with the rest of the paid ads and on top of the page just above the organic search results. As you may imagine, the paid ads that appear on top of the organic search results receive higher visibility and more impressions than their competition in the right hand column. Read more »

PPC, or Search Engine Advertising, is a quick and easy way to test your brand’s savvy in online search markets. With Google Instant, users are learning how to refine their search queries using shorter and more specific keywords - meaning paid search advertisers need to be sharper with identifying and targeting their keywords.

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When you are ready to launch a search marketing campaign, there are two distinct, results-driven channels to consider: Search Engine Optimization (SEO) and Search Engine Advertising, also known as Pay-Per-Click (PPC). Read more »

When clients and PPC providers are not on the same page, even the smallest communication misstep can cause a meltdown in the campaign and relationship. But all can be avoided if the proper rapport, research and analysis is conducted before the first ad is even posted.

In Monday’s blog post How to Get on the Same Page with Paid Search - Understanding Client Needs, we walked through key ways to build rapport with the client, what preliminary research is needed, how to fill in the gaps with further analysis, and what client challenges are common in paid search.

Once you understand your client’s or company’s needs, you are ready to flush out and align the campaign’s goals and opportunities. Read more »