There are two major areas of discipline in search engine optimization: on-page SEO, which includes keyword usage on your website’s meta data and actual content, and off-page SEO, which is how you connect your website with the rest of the Web. This post deals with the latter, with a specific off-page SEO strategy that has proven its worth. Read more »

Images, unlike text, do not say anything to the search engine crawlers when they inspect a site. They do not have a voice, they are silent. However, with the help of some photo editing footwork, some basic HTML and some keyword research, you can give your images a voice and make sure the crawlers know exactly what the images are about. Here are some common but still-important image optimization tips. Read more »

Life can get crazy, especially in business. The old adage comes to mind: “It’s jungle out there.”– and, despite the “grandma-like” smell of this cliche, it’s very true. Companies can act like wild animals when they are trying to compete for new business - stopping just short of bringing raw meat to their sales pitch. When they do land you, they continue to promise you the oasis, but deliver a small pool of muddy water or, even worse, rancid, raw meat. Unfortunately, there are wild animals roaming freely in the SEO jungle. Read more »

More websites than care to admit make horrendous mistakes with search engine optimization (SEO) tactics. These mistakes range from targeting the wrong keywords and keyword stuffing to hiring a black hat SEO company or ignoring the critical advice of honest SEO advisors. Whatever the crime, your site always pays the price in rankings.

A front page ranking doesn’t happen overnight, and if it does, more people than just your mother will be questioning this development. Implementing sound SEO initiatives on your site is a process. Volacci has a 120-Point SEO process that ensures our clients’ websites are finely-tuned for search engine rankings. This process can take weeks, but more likely months, to get a website running in superior search engine condition.

While I cannot reveal all 120 points of our SEO process to you (unless you become a client!), I will give you some tips to tune your site for superior search rankings. Join me after the jump for Seven Search Engine Optimization tips for finely-tuned search performance. Read more »

If you are running your site with Drupal, you are reaping the numerous benefits this publishing platform has to offer. In fact, because Drupal is built in open source and eats its Wheaties every morning, it is the best open source content management system (CMS) in the business for search engine optimization.

Yet even the outliers of society need practice and fine-tuning their art to become the best: The Beatles had Hamburg, Michael Jordan had Larry Bird, and Superman had his kryptonite. My point is that Drupal doesn’t fall out of the box ready to shoot your site up to numero uno in Google’s SERPs.


The good news is it doesn’t take several years, an entire career, or the destruction of a fictional (TBD) planet for your Drupal site to appear where you want it to be ranked. You will just need to do some configuring and enabling of certain Drupal SEO modules to get your site running like the finely optimized website it deserves to be.

Although you don’t have to install these modules on your Drupal site, they are practically required in order for your Drupal site to be ranked well in Google, Bing, and Yahoo.

Do you want your website to perform well in search engine rankings? Join me after the jump for 6 Drupal SEO modules required for superior search ranking performance. Read more »