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Black Hat vs. White Hat

With several hundred million searches each day, everyone wants their website to be at the top of Google. Not surprisingly, search engine optimization, also known as SEO, is a popular internet marketing strategy.

Google and other search engines use a complicated algorithm that evaluates a website based on traffic, keywords, content, inbound links and other known and unknown factors. Search engines must constantly evolve to ensure the results they return are the most relevant. Read more »

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