white hat

With several hundred million searches each day, everyone wants their website to be at the top of Google. Not surprisingly, search engine optimization, also known as SEO, is a popular internet marketing strategy.

Google and other search engines use a complicated algorithm that evaluates a website based on traffic, keywords, content, inbound links and other known and unknown factors. Search engines must constantly evolve to ensure the results they return are the most relevant. Read more »

The days of black hat SEO are behind us. Methods like keyword stuffing and spamdexing are still used, but are a surefire way to get you banned from the search engines. White hat, or organic search engine optimization, is the only way to go. If you are looking to improve your website’s visibility, there a several small adjustments that can make a big difference in your search engine ranking.

There are two areas of focus: on-page and off-page. In the context of this article, think of on-page as anything the website user can see, and off-page refers to something not visible to the user. Read more »