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Content Strategy Video Trifecta: Kristina Halvorson, Jeff MacIntyre, and Joe Pulizzi

Last month a few Volaccians had the pleasure of attending Web Content 2010 Conference in Chicago - a conference discussing the emerging field of content strategy and now you can connect content with real results. The conference was hosted by Duo Consulting, a Chicago-based consulting firm.

Many of the leading minds were there to share valuable knowledge, insight, and experience with up-and-coming online copywriters, editors, marketing communicators, and fellow strategists.

Volaccians who made it couldn't stop raving about how great this conference was, so I thought it would only be my duty to pass along what I can to you. Please join me after the jump for three videos of our favorite sessions from Chicago’s Web Content 2010 Conference, featuring BrainTraffic’s Kristina Halvorson, Predicate’s Jeff MacIntyre, and Content Marketing Evangelist Joe Pulizzi. Read more »

Key Component of SEO: Content Development

While 2009 has only just begun, our economy is well into a recession. This leaves some marketers facing the new year with a slimed-down budget. In the realm of search engine marketing, many have turned to organic Search Engine Optimization (SEO) due to its lasting results and greater ROI. One key to successful SEO is content development.

For the sake of simplicity, your rank in Google is primarily based on three factors. One, a complicated ever-changing algorithm. Two, the amount of inbound and outbound links your site has. Three, the relevancy and freshness of your content. Read more »

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