branding

Social media can be an engager, an adviser, an awareness raiser. It can build connections. Sometimes, it can burn bridges-- how many apologies have we seen for ill-received Twitter rants? But there is no doubt that social media, if used correctly can, and should, play an important role in your company. How do we know? Let’s take a look at how one of the big guns is utilizing social networks in its marketing campaigns. Read more »

I hate to hash up cliches, but it is hump day and there is always some nugget of truth behind any old saying. This hump day’s cliche is one I’ve been hearing quite a bit lately: Keep your friends close, and your enemies closer. It’s astonishing how true this statement can be. I had a question poses to me by a client the other day: Is it possible to rank high for a competitor’s brand name without mentioning them on my site, but through an external link? I would like to immediately squash the direct comparison of ‘your enemy’ and ‘your competitor’ before we go any further. I’m not drawing lines in the sand here for you to wage SEO war on www.kittendentist.com (doesn’t exist) but there is a way for you to benefit from your competitor’s brand name. Read more »