recession

This week I am discussing different methods in creating marketing opportunities during the recessionary period we are currently facing. Alternative strategies that make it possible to stretch the ad budget, rather than under-invest and damage your long-term marketing strategies. We all know times are tough, shucks, its even hard to get a breath of fresh air nowadays. Hopefully, despite that glooming winter cough caused by none other than global warming, you will find this refreshing, like a deep breath on a warm, windy day.

Now is the perfect time to focus efforts on rebuilding the relationships you already have and take the “Re” cession to heart: Re-establish, Re-inforce and Re-invigorate that current customer base. Think of it as a very wise investment in your future, especially when we all want to walk lightly on our present thin ice. Nurture your current customer relationships through social media. Read more »

During these recessionary times, it is easy to cut back on ad spending to save a few bucks. But under-investing your advertising budget during this crisis might be the worst strategy you can have. It is time to look at this recession with a new perspective, as an opportunity to “trim the fat” of your marketing strategies and find out what is really working. When a recession strikes, people’s true colors come bleeding out and it is a better time than ever to get to know your customers.

Historically, marketing innovations during recessions have been proven to lead to increases in market share, brand loyalty and a prime opportunity to reinforcement your core values. Some of the best brands and products have come during recessionary periods: MTV, the iPod, and Crest White Strips are but a few examples. These innovations were labeled “experimental” and most advertisers were late to the party. As an industry, most marketing and advertising gurus have been slow and tentative during times of economic crisis while consumers usage of digital media is beginning outpace marketers significantly. Read more »