social media

As a certified Google Analytics fangirl, I love playing around and sorting traffic to see different data and trends. And since I started getting my hands dirty with social media, I’ve been trying out new configurations in GA to get the clearest picture of my social media successes. Here are some of my favorite GA tricks of the trade that help me track social media:

Making social media work can require a certain balancing act at times. It takes planning and foresight, drive and ambition, creativity and vibrance. And while there's no cookie cutter mold to transform your campaign from sheets of dough into a gingerbread house, we've put together some general guidelines that should help lay that sugary foundation. Here we go...

As everyone (hopefully) knows, Prince William and Kate Middleton wed on Friday, April 29, 2011. Aside from the live broadcast breaking the world record for live internet streaming (YouTube reportedly had over 400 million viewers!), what does one of modern history’s most historic occasions have to do with anything web-related? Well, quite a lot! Read more »

Facebook just launched Facebook Deals, a daily deal part of their site that will compete directly with sites like Groupon and LivingSocial. With it's 600 million users and it's deep pockets the question is "Can Facebook beat Groupon?"

Sure they can. Here's why.

Groupon has 10% the user base Facebook has while Facebook has 10% of the World's Population. Read more »

It's Tuesday. You're not looking toward the weekend yet and you're almost over your case of the Mondays. You're kind of in the middle. Well, enjoy Google's top 10 trending hot topics from today. Read more »

If you’re like most Austinites, you spent the last week recuperating from the 10-day South by Southwest festivities. But if you’re like me, you also spent the last week getting over the VEVO Fiasco of 2011. What started out as a seemingly flawless social media campaign completely crumbled in a matter of days. If you missed any of the madness on Twitter, the VEVO meltdown went a little like this: Read more »