Call Tracking

We are frequently asked how businesses can track the amount of phone responses from online advertising. Traditionally, this information is captured by the individual answering the phone. Having your salespeople ask, "Where did you hear about us?" can disrupt the natural flow of the call and may result in imperfect and inconsistent data. For instance, the data may show that most calls came from Google traffic, but you would be unable to determine if that was from organic search or pay per click. Read more »