blogging

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At the recent Search Engine Strategies (SES) San Jose Conference and Expo 2009, a session was dedicated to the benefit of blogs and RSS feeds for SEO efforts. The session focused on how and why to incorporate them while also running an SEO campaign.

The speaker that perked up the ears of us here at Volacci was the managing director of Receptional LTD, Dixon Jones. Jones, who favors using Drupal over WordPress, believes that blogs can be pretty significant. He gave the example of Dave Naylor’s blog, which is tied to more than 6,000 referring domains. Jones also advocated using multiple bloggers to mix up the voice and messaging focus. In regards to RSS feeds, Jones also added that RSS feed widgets can confer SEO benefits. Read more »

These days, it seems like everyone has a blog. It could be a blog representing your social commentary, personal opinion, industry expertise, or cultural experiences. No matter what your theme is, the wide world of the internet is so vast and swimming with blogs, that nobody may know that you are there. You need to tug on the friendly strands of the web to let people know that your perspective is there, and they can read it. The most important objective you can have to get your blog found is using tactics of search engine optimization. It may be too broad of a topic to cover all that the industry has to offer, but the basics of search engine optimization can help your blog out a great deal. Read more »

By now you should know that blogging can be a powerful tool for your business. It can increase your online visibility and build your brand. Unfortunately, the internet is over-saturated with blogs and most of them are the equivalent of a crayon drawing hanging in a Picasso exhibit. Bad blogs happen. That is why it is very important to ensure that your posts are helping your business, not hurting it. The last thing you want is for a reader to compare you to their kid’s kindergarten art project. Here is a quick checklist to run through before you send a post live. Read more »

Earlier this year, a small North Carolina eco-conscious clothing company was contacted to participate in a documentary on eco-fashion being made by a media company out of Florida. The NC-based company took interest, but as the negotiations continued, they became more and more skeptical of a possible scam. The CEO of the clothing company voiced her concerns on her blog, and people took note. Shortly after, the media company out of Florida filed a lawsuit claiming her blog had cost them over $5 million in business.

This brings up a very sensitive, and relatively new subject for many business owners. Anything posted on a CEO’s blog - including reader’s comments - can be construed as carrying the weight of a company’s endorsement. Read more »