Mobile Technology

In mobile’s short lifetime, marketers have experimented with the medium for both brand-building and a direct-response channel, with no major quantitative effectiveness emerging with either usage. However, the rate that cell phones and other mobile devices are evolving, we might just be seeing a side effect of technological puberty. It seems like only yesterday that I was setting up the original Nintendo on a 12’’ television screen that needed rabbit ears to make Mario not look like a moving tomato. Now you can play video games on my iPhone will waiting in line at the grocery store for the lovely old lady in front of me writing a check. Technology is mobilizing faster than our pocketbooks can keep up in this recession-stricken new year. Where is the recession going to strike in the world of strategic communications? Will we see a move away from mobile in 2009, or will mobile adapt to the economic environment? Read more »

My freshman year in college, I lived across the hall from a quiet, portly fellow who had a fervent passion for guns and cars. My instincts told me to either invite him over to play video games once a week, or otherwise mind my own business. One winter morning right before finals week, we were playing an intense round of Doom together in my room. Read more »