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Youtube and NBC Forge Marketing Force

Lazy sunday, woke up in the late afternoon...

The folks at Youtube have been busy of late, securing the next stage in the viral giant’s site. Last week, Youtube and NBC Universal struck a deal to show video clips of its TV shows, including SNL and The Tonight Show with Jay Leno. This partnership comes just months after NBC demanded that the hit SNL clip, “Lazy Sunday” be removed from the widely popular viral video portal. Youtube immediately removed the clip, but the resulting controversy gave them a ridiculous marketing boost. Read more »

Web 2.0 + Online Advertising $$$ = The Honeymoon is Over

web2_0_0_0.jpgLast night my family was eating at a friend's house and their thirteen-year old son referred to his plate of beef stroganoff as “Barf 2.0”. I couldn’t help but chuckle, to the chagrin of my wife. It suddenly occurred to me in this moment of familial adversity not only how uncomfortable our sofa was, but also how influential the second web-based boom has become in society. Read more »

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