As it turns out, even the United Nations isn't exempt from the occasional misfire. An employee mistakenly sent a tweet that could provoke the Palestine and Israel situation even further.
The Content Marketing institute recently posted a review of the social media year and the key takeaways that publishers can learn from. From trying to capitalize on the wrath of mother nature (Hurrican Sandy sales, anyone?) to handing the company keys over to an irresponsible intern, here are five lessons that brands learned this year about social media.
What’s the difference between return on investment (ROI) and building your brand on social media? Sometimes it can be confusing to tell the difference between the two, so Entrepreneur set out to clarify the differences between the two.
Facebook has announced a job board this week, which means that Facebook is about to get a whole lot bigger in the business world-- or totally flop. Their new social jobs app is an interactive job board with an aggregate 1.7 million openings from recruiting companies including Work4Labs, BranchOut, Jobvite, DirectEmpoers, and Monster.com.
I have a serious problem with social media. Those of my friends who don’t understand my obsession with hashtag conversations on Twitter and web-celeb Facebook pages (George Takei, anyone?)...
When was the last time you tried a new outreach tactic? In a new article on Search Engine People, Kristy Bolsinger offers insight on three new ways to engage with followers and fans of your brand.
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Does your sales strategy include social media? Include the right tools and strategies to communicate more effectively and personally with your potential customers --and close deals faster.
With email open rates in fast decline (down to 17% on average in 2010), it’s time to get creative and incorporate other social platforms into your communication with customers. LinkedIn InMails, for instance, boast a 30% open rates. (Source: MarketingProfs, LinkedIn Sales Ops manager)
Not convinced? Here’s how one of my reps closed a deal in less than a day using only social media.
My team uses TweetDeck to keep an eye on Twitter conversations about web and video conferencing. Recently, one rep saw a company express its frustrations with their current web conferencing solution. He reached out via Twitter, and was on the phone with the company’s CEO within minutes.
Within the day, the rep had a signed contract in hand. That seemingly random Twitter conversation led to a current customer.
The Continuing Shift in Business Communication
Social media channels are opening up new ways for business users to research and communicate. For instance, consumers currently read blogs and use social media three times more than they do email. Additionally, 93% of B2B marketers are using social media to get their messages out.
One staggering example is Atos. With their employees receiving 200 emails a day, (only 10% useful and 18% spam), they adopted a zero-email policy for all company communications. All 74,000 employees will use instant messaging and social media to escape the email avalanche instead. (Source: WSJ)
Put Your Social Intelligence to Work—Here’s How
Everyone knows that social media communication has been on the rise for years. It’s those who can implement a plan to make the most of their gathered social intelligence who will truly benefit:
- Define your social media strategy. Get your sales and marketing teams aligned with a comprehensive strategy for social communication. Get together and schedule regular meetings, create a system for monitoring social media and brainstorm new ideas for reaching potential customers. Ask questions like Who are our target customers? What’s the most effective channel for reaching them?
- Identify the tools you need to be successful. Tools like TweetDeck and Hootsuite make social media monitoring both easy and virtually free. Once you establish a relationship, there are a ton of ways to get together from traditional sales calls to face-to-face video meetings.
- Measure, evaluate and redefine. Give your strategy a chance to breathe, but don’t necessarily cling to your original ideas if they’re not working. Evaluate and change your plan of attack on the fly and don’t be afraid to try new strategies.
How will your team use social media to close business?
As a certified Google Analytics fangirl, I love playing around and sorting traffic to see different data and trends. And since I started getting my hands dirty with social media, I’ve been trying out new configurations in GA to get the clearest picture of my social media successes. Here are some of my favorite GA tricks of the trade that help me track social media:
Making social media work can require a certain balancing act at times. It takes planning and foresight, drive and ambition, creativity and vibrance. And while there's no cookie cutter mold to transform your campaign from sheets of dough into a gingerbread house, we've put together some general guidelines that should help lay that sugary foundation. Here we go...
As everyone (hopefully) knows, Prince William and Kate Middleton wed on Friday, April 29, 2011. Aside from the live broadcast breaking the world record for live internet streaming (YouTube reportedly had over 400 million viewers!), what does one of modern history’s most historic occasions have to do with anything web-related? Well, quite a lot!