Social Media Optimization

They’ve always been good.

I knew it. My wife knew it. A few local music buffs knew it.

But when they stopped touring a few years back so singer Taylor Muse could be home with his newborn daughter, I wondered what would come of Austin-based piano pop outfit Quiet Company. Surely they would play locally, but would they fizzle out as quietly as they came? Read more »

Twitter can be used in a variety of ways, whether for personal enlightenment or marketing a business, skimming daily news or finding out what your kid sister ate for dinner last night. You can Tweet flippantly, you can Tweet corporately.

Twitter meets you where you are. That’s why it’s great. Read more »

As more businesses and brands publish Facebook fan pages, launch social media campaigns, and join the conversation online, becoming an authoritative voice in a niche community is increasingly difficult. What is even more discerning for late adopters is that corporate giants and small savvy shops alike are sending social media whiz kids to master the message for the social “Webi-sphere”. Read more »

Social media and user-generated content were quite the surprise sensation last decade. Very few experts with their fingers to the wind felt its popularity and social impact coming from a distance. There is no argument that the influence of Facebook, YouTube, and Twitter are widespread. Just ask Greyson Chance, the sixth grader in Edmond, OK who just performed Lady Gaga’s “Paparazzi” on the piano at his Sixth Grade Festival. He has currently made over 20 million people forget who Justin Bieber is... Justin who?!

Now that social media platforms have proven its effectiveness to businesses and brands in engaging with potential customers, growing brand awareness, and spreading marketing messages strategically across the expanse of the Internet, people with pencils behind their ears are trying to quantify its use. APIs, ROIs, and FYIs are being developed for businesses to justify investing in the most effective platforms, while others are still gun-shy on launching an extension of their traditional marketing initiatives to a digital format.

If you have been reading or following my blog for the last year or so (THANK YOU!) then you’ve noticed I discuss social media optimization quite a bit. Although we do advise our clients on social media benefits and strategic usage, Volacci currently doesn’t offer professional Social Media Optimization (SMO) services. Volacci surely isn’t Mashable, but we do know a thing or two about social media. Join me after the jump for more on the conversation around the definition of “going viral”. Read more »

If you are running a social media optimization campaign, one of your primary objectives is to post and distribute your site’s links via social profiles. Facebook is a wonderful platform for posting links and, after building your profile, you can send links out for exposure in the conversation cloud of the social web. This is an ideal way to increase your blog’s RSS feed, increase your website’s traffic, and, ultimately your brand awareness.


There are many advantages to using Facebook for social link building. Let’s start basic and work our way through it, because no one want’s to pull a mental muscle today (even the vikings understood the importance of stretching). Stimulating brain food after the jump... Read more »