social media

Chances are, your company has had an email newsletter since AOL was big, but your social media profiles went live sometime around the time Barack Obama took office. Now that you have both (and hopefully not using AOL), there is a way to extend your social presence through your email newsletter, and vice versa.  Read more »

In a recent study published by smartFOCUS, e-mail (62%) is the preferred marketing channel of communications for US consumers, followed by direct mail (23%), and social media (13%).

The survey, conducted in Boston, MA, in October 2009, also showed that e-mail communications frequently led to purchases, with 75% of respondents indicating they have brought products as a direct result of an e-mail from a vendor. Read more »

Over the last few years, social media sites have grown from a place for friends to a place for networking, business, and building relationships throughout a wide range of industries. According to recent studies, 86 percent of professionals use social media in some way in their jobs. While the survey results are great for the growing role of social media in business, it also indicated that companies are adopting these techniques without an effective measurement in place to track results. Read more »

Any business with a Facebook Fan Page, may I please have your attention. Despite your initial intentions of creating a FB page to establish a conversation and a relationship, there are simple ways to turn your raving fans into customers. Large brands may not want to focus on landing sales through their profile, but smaller businesses may want to focus on generating leads by a growing fan base on the social site.

Your first priority on a Facebook Fan Page is to build a fan base. You also want to provide value to the relationship and community you are building. But at some point you will want your fans to become customers and take action on your product and service. Here are four ways to get your fans to make a move. Read more »

As we approach the turn of the decade, most companies are not only blitzing the Internet for new customers, but are becoming “socially active” on an array of networking sites. In fact, this tactic has become very lucrative for those companies who majestically leverage social media marketing. But for every business who proactively practices their online social savvy, other businesses are stumbling their way onto Facebook and LinkedIn like a drunk uncle during a wedding toast. Here are five social media mistakes that happen entirely too often: Read more »

If you are like every other person online, you probably spend at least a moment of your day updating your Facebook status, tweeting about the blog you just wrote, or jamming out to the latest “it” band’s MySpace page. While social media activities grow in popularity and take a bite of your “productivity pie”, are they being leveraged for search engine optimization purposes?

Almost all of your social media activities contribute to the SEO of you or your business, you may not be utilizing the time and effort for maximum rank-age. Here are a few ways you can use your social media activity to increase rankings, traffic and conversions. Read more »