Search Engine Optimization

The purpose of Search Engine Optimization (SEO) is to increase a website's traffic and conversion rates by getting the site ranked high for specific keywords in the search engine results pages (SERPs). There are many factors that go into the SEO process. 1. Building links, either one-way or reciprocal, help pave a pathway for visitors to find the site as well as get the site indexed by the search engine spiders. Linking with other relevant and trustworthy sites also boosts a site's "authority" in the eyes of the search engines. 2. Having the correct HTML code in a website is absolutely crucial. Think of it as communicating with the search engines. Search engines send out "spiders" to crawl your website, if your site can speak the language of the search engine spiders, they will be able to index your site more efficiently and rank you more effectively. 3. Content is king of the online web-dom. Compelling, unique, and engaging content will not only keep human eyes on your site, but also give you the edge over the competition in the rankings. Using specific keywords and phrases that are highly relevant to your business will need to be utilized throughout your website's copy. These keywords will be what you rank for in the SERPs.