Paid Search or Pay-Per-Click (PPC)
The purpose of Paid Search, or Pay-Per-Click (PPC), is to pay to have your advertisement show up in the sponsored listings on the right-hand column of search pages when certain keywords or phrases are searched for.
With PPC, you pay for every single click that comes to your site. How much traffic you get is based directly upon how thick your wallet is. Usually, the price per visitor is on a sliding scale that depends upon your industry or niche, but typically it is about $1 a click.
Competitors were outranking me because I was nowhere to be seen. My website was probably 20 or 30 pages back until I engaged with Volacci… Now I’m getting phone calls from people saying ‘I found you on the Internet.
— Stacy Tallent
CEO
Telco Data Testimonial
