SEO Writing

Writing content is a crucial aspect for any online business. As the Web grows, so does the necessity of three content types that need to be flowing from the fingers of your writing staff: on-page website content, blogging, and article marketing; The proverbial “Cerberus” of online content creation. Each piece should work together to walk a visitor in and through your process, and each piece is an opportunity to create a positive impression and relationship.

The end goal of online content is to turn visitors into raving fans of your business by becoming loyal fans, lifetime customers, and brand ambassadors. Here is a look at how to best utilize the “Cerberus” of SEO writing:

When ranking your website’s pages for certain keywords, search engines generally use the page title tag as the snippet that appears in the SERPs. If it doesn’t seem to “fit” the search results, the search engines will find a snippet within the on-page text. But there is a good chance that your page rankings for a keyword could be hindered by a poorly written page title tag, which inevitably means a bad snippet. This will hurt your rankings, even if you did every other minute SEO detail for your site.

With Twitter and Facebook taking over the web-waves, blogging seems like yesterday’s news. But blogging is still immensely important, despite its evolution passed the early adopter stage of its life cycle. Most businesses are leveraging their blog for authoritative purposes, but should they be blogging? Blogging has several marketing, PR, and advertising benefits, like visibility, exposure and credibility. It could also increase traffic and directly result in sales. However, it may not be appropriate for every single business to blog. Take in consideration the following benefits of blogging and assess whether it is a reasonable and profitable effort for your small business.