You may have heard of Google Adwords or Adsense. These are programs that allow you to buy your way to the first page of a search. You've seen the "Sponsored Links" on Google (Adwords) as well as "Ads by Google" on other sites.

Businesses with limited budgets must often choose between paid search and search engine optimization strategies.

This is a good way to start getting searchers to come to your web site. However, it differs from SEO in two important ways:

1. You must pay for each click, and competitors can out-bid you
2. When you stop paying for clicks the traffic stops

The work that Volacci does for you continues to work even after we stop working on a term for you. In many cases, our clients' search terms continue to increase traffic for months after we've stopped working on them.

Which is right for your business? Take our free Web site evaluation questionnaire and we'll tell you.