Search Engine Optimization

The title tag is and always has been one of the most important factors for on-page optimization. While there are no silver bullets in SEO -- not one single thing that will drive your entire site up in the rankings -- writing optimized title tags often generates quick and significant results. Read more »

Images, unlike text, do not say anything to the search engine crawlers when they inspect a site. They do not have a voice, they are silent. However, with the help of some photo editing footwork, some basic HTML and some keyword research, you can give your images a voice and make sure the crawlers know exactly what the images are about. Here are some common but still-important image optimization tips. Read more »

Lots of compelling news today, and people are searching for it. From the divorce of one of America's favorite couples to the rollout of new Google products, today is a day to remember.

And, without further adieu, a few things that will forever define May 10, 2011. Read more »

This seems to be turning into a gossip column, but the search engines don't lie. So, without further adieu, here are today's Hot Google Searches.

1. Dukan diet: “It’s not a fad diet,” said the French author of The Dukan Diet, which was released today across the world. The diet is similar to the Atkins diet, allowing dieters to eat meat but limits other foods. Read more »

In nearly all facets of the search engine optimization process, you learn that adding content to your site and to the external strings of the Web will help build your authority as a business and brand. But there are instances you want to remove content from your site. For example: promotional pages that are expired, products and services you no longer offer, a website redesign, outdated contact information, confidential information, or even something that you’ve been requested to take down by another entity. Read more »

Tired of people telling you what to do with your website? No matter where you click, there are tips and tricks to “do this” and “optimize that” to your website, and sometimes it is absolutely exhausting! Even Volacci is guilty!

So I decided to do something differently today. Inspired by too many bad superhero movies (fingers crossed for Green Lantern) , my love for Superman and hilarious Seinfeld episode, here are five SEO bizarro tips: what NOT to do with your website: Read more »