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Search Engine Optimization

Web Page Sizes

What size files should your web pages be? A good rule is to try to keep the page size under 100K. This isn't always possible depending on the media you are hosting on the page but the search engines definitely prefer smaller pages. In general, try to keep most of your pages under 40K and you will keep the search engines happy when they index your site.

SpryDev Search Cam

Congratulations & Welcome!

We are pleased to have you as a SpryDev client. The SpryDev Search Cam is just a token of our appreciation - and one we think will be quite useful. One of the great things about the Internet is that it brings people together. For your next scheduled meeting with your Internet Marketing Coordinator, let's do a video call instead of a phone call! Here's what you'll need to do:

1. Install the video camera. The instructions came with the camera.

Google to Treat Subdomains as Subdirectories

Google's Matt Cutts announced at Pubcon this week that Google will soon be treating subdomains (www.sprydev.com vs podcast.sprydev.com) as being part of the same website for the search results. Previously, they treated subdomains just like separate websites. If there were 2 or 3 subdomains that showed up for a search results then they would all show up in the Google results. Not anymore! (well...soon)

Natural Search Engine Optimization vs. Paid Search Engine Ads

When you're choosing how to spend your search engine marketing dollars you have two choices: Natural Search Engine Optimization or Paid Search Advertising. While both methods produce results for your business, there are some key differences:

Week 3: 10 Things to do Before the Spiders Come

Tip #3: Don't forget to check the META Tags.

When there is a lot of navigation code that wouldn’t make sense to a human searcher, Google relies on these tags to describe a site. Be sure to set up some valid keywords and a description- just in case.

Did you miss a previous week? You can find them here:
10 Things to do Before the Spiders Come

Week 2: 10 Things to do Before the Spiders Come

Welcome to Week 2 of Sprydev's crash course on site indexing...

Tip #2: If you have a flash introduction, be sure there is a link that allows you to pass it.

Many webpages have a fancy splash page, but no way to navigate around it. Google cannot read into a flash page, so be sure to include a text link to your website’s second index. Overall this type of intro can add to your site's visual appeal, but don't let it ruin your opportunity to get indexed quickly.