It is very important to remove all broken and dead links from your site. When broken/dead links appear on your website it creates a bad experience for your users, it also looks bad to search engine robots.
SEO specialists use various techniques and tools to find bad links that you might have missed if you were just looking through your website. The better the quality of the links coming to and going from your site, the more credibility your site will have with both your human users and the search engines.
Prior to Volacci, our pay-per-clicks campaigns were not producing results that justified how much we were spending. Volacci not only educated my team on the value and importance of proper SEO management, but also tripled the success of our campaigns on less than ¼ our previous budget.
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About the author

Ben Finklea
Ben and the Volacci® team provide Search Engine Optimization, Paid Search, and Conversions Consulting to a varied client base - ranging from local real estate agents to Fortune 500 companies. Ben's book Drupal 6 Search Engine Optimization was released in September, 2009 and is available from Amazon.com.
