This week I am discussing different methods in creating marketing opportunities during the recessionary period we are currently facing. Alternative strategies that make it possible to stretch the ad budget, rather than under-invest and damage your long-term marketing strategies. We all know times are tough, shucks, its even hard to get a breath of fresh air nowadays. Hopefully, despite that glooming winter cough caused by none other than global warming, you will find this refreshing, like a deep breath on a warm, windy day.
Now is the perfect time to focus efforts on rebuilding the relationships you already have and take the “Re” cession to heart: Re-establish, Re-inforce and Re-invigorate that current customer base. Think of it as a very wise investment in your future, especially when we all want to walk lightly on our present thin ice. Nurture your current customer relationships through social media.