Volacci CEO Ben Finklea Is Keynote Speaker at Boston Drupal Design Camp 2010

Focus on 7 Ways to Increase Conversion Rates

Austin, TX – June 10, 2010 – Volacci, the Web conversion company that leverages semantic web and content management system (CMS) technologies to create customers from Web visitors, announces that CEO, Ben Finklea, is the Keynote Speaker at the 2010 Boston Drupal Design Camp on Sunday, June 20, 2010. Ben’s keynote address, “Designing Your Site for Conversion Rate Optimization (CRO); Turning Web Visitors Into Buyers,” focuses on the top 7 things a company must do to increase the conversion rate of their Drupal website.

“A company’s website can reach a higher level of sales effectiveness and profitability with well-executed SEO initiatives combined with CRO and Pay Per Click (PPC) campaigns,” said Ben Finklea, CEO of Volacci and author of “Drupal 6 Search Engine Optimization.” “It is key to measure the value of the traffic that is coming to the site and the ability of the site to turn visitors into paying customers. With specific conversion-rate-focused design adjustments, you can get 40-50% improvements in conversion.”

Ben will provide details on how to yield big results using the following 7 things that result in increased conversation rates:

- Keeping Web visitors engaged
- Calls to Action that Really Work
- How to do usability testing for less than $15
- The 6 Second Rule for landing page effectiveness
- Building forms that capture leads
- How to Set Up A/B and Multivariate testing using Google Website Optimizer
- Metrics to watch

Drupal Design Camp Boston will be held at the Massachusetts Institute of Technology in the Ray and Maria Stata Center, located in Cambridge, on June 19 & 20, 2010.

About Volacci
Volacci combines Search Engine Optimization (SEO), Pay Per Click (PPC) advertising, and Conversion Rate Optimization (CRO) to market profitable websites and create customers on the Web. Volacci services include planning, implementation, training, and analytics. The firm took more than 200 Web sites to new levels of success, across industries as varied as publishing, software, retail, law, real estate, and Fortune 500 companies. In 2007, Volacci developed the popular Drupal SEO Checklist module, with over 10,000 installations. The recent book by Volacci CEO Ben Finklea, "Drupal 6 Search Engine Optimization," is a step-by-step guide for ranking high in search engines with professional tips, modules, and best practices for Drupal web sites. Work with Volacci and expect your website to be humming with happy visitors, consistent growth, and a predictable revenue stream. Please find Volacci on the web at http://www.Volacci.com or call (888) 736-4306.
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