Presentations On: "Selling Drupal," "Drupal 6 SEO" & "Conversion Rate Optimization"
Austin, TX – July 21, 2010 – Volacci, the Web conversion company that leverages semantic web and content management system (CMS) technologies to create customers from Web visitors, announces that Josh Ward, VP of Business Development & Relationship Management, is giving three presentations at the upcoming DrupalCamp in New York on July 24 - 25, 2010. Attendees will take away concise, actionable steps for creating search engine friendly and optimized content to increase website traffic.
“Designing Your Site for Conversion Rate Optimization (CRO), Turning Web Visitors into Buyers” will cover the 7 things that companies can do to increase the conversion rate of their Drupal website. Topics include Calls-To-Action (CTA), A/B and Multi-variate testing, and the multiplier effect from improvements across Search Engine Optimization (SEO), Pay Per Click (PPC), and conversion rates.
“Implementing these seven conversion rate optimization techniques, detailed by Josh, typically bring 40-50% improvements in conversion, generating more leads and leading to more profitable web sites,” said Ben Finklea, CEO of Volacci. “Josh has a passion for fostering great experiences for online users and helping clients gain the maximum advantage from SEO, advertising, and conversion rate optimization.”
The “Selling Drupal” session will deliver strategies for improving sales methods and processes for Drupal services firms. Josh will discuss and answer questions on qualifying leads, training, and communicating the benefits of Drupal.
In “Drupal 6 Search Engine Optimization” Josh’s talk is a practical walk through an initial Drupal installation and set-up. Josh will describe the best modules (Drupal plug-ins), website settings, and dozens of other “tricks of the trade” for optimizing your site. His suggestions result in higher search rankings and improved user on-site experiences.
Josh Ward directs sales and the alliance partner program for Volacci. He guides clients to gain maximum advantage from SEO, advertising, and conversion rate optimization (CRO). Josh’s experience includes design, implementation, and administration of software, servers, and networks, including for complex, technical and engineering tasks. Josh is a frequent speaker at industry events and gives training classes on Drupal and SEO.
DrupalCamp NYC takes place July 24 - July 25 at the Polytechnic Campus of the New York University in Brooklyn, NY.
Volacci combines Search Engine Optimization (SEO), Pay Per Click (PPC) advertising, and Conversion Rate Optimization (CRO) to market profitable websites and create customers on the Web. Volacci services include planning, implementation, training, and analytics. The firm took more than 200 Web sites to new levels of success, across industries as varied as publishing, software, retail, law, real estate, and Fortune 500 companies. In 2007, Volacci developed the popular Drupal SEO Checklist module, with over 10,000 installations. The recent book by Volacci CEO Ben Finklea, "Drupal 6 Search Engine Optimization," is a step-by-step guide for ranking high in search engines with professional tips, modules, and best practices for Drupal web sites. Work with Volacci and expect your website to be humming with happy visitors, consistent growth, and a predictable revenue stream. Please find Volacci on the web at http://www.Volacci.com or call (512) 989-2945.