PPC

Today is Cyber Monday, the busiest shopping day on the Internet. People are flocking to search engines and salivating over today's deals like it's turkey time all over again. But just because you run an e-commerce site doesn't guarantee instant success on this day of dollar slinging deals and credit card-wielding web searchers. Read more »

If you’re like me you like to make big changes in the least amount of time possible. Call it being lazy, call it being efficient, either way all our clients really care about are results. Now, keeping true to my premise let’s get this party started.

Rework the Landing Page Copy

Look at your landing page, now at your AdWords campaign, back at your landing page, back at your AdWords campaign. Now seriously, ask yourself how relevant is my landing page to my AdWords campaign and visa versa? Read more »

In a paid search advertising campaign, there two main places your ad can appear in Google: in the right column with the rest of the paid ads and on top of the page just above the organic search results. As you may imagine, the paid ads that appear on top of the organic search results receive higher visibility and more impressions than their competition in the right hand column. Read more »

Ever since Google Instant slipped into your browser overnight, it seems everybody is freaking out about it. Some experts are saying that, with Google Instant, “SEO is dead”, while other crystal ballers predict that Instant will make SEO irrelevant overtime, much like Brandon Fraser’s acting career after The Mummy. Furthermore, there are the folks on the complete other side of the teeter-tooter that are waving it off as nonsense. “I like your style, dude.” Read more »

PPC, or Search Engine Advertising, is a quick and easy way to test your brand’s savvy in online search markets. With Google Instant, users are learning how to refine their search queries using shorter and more specific keywords - meaning paid search advertisers need to be sharper with identifying and targeting their keywords.

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When you are ready to launch a search marketing campaign, there are two distinct, results-driven channels to consider: Search Engine Optimization (SEO) and Search Engine Advertising, also known as Pay-Per-Click (PPC). Read more »