Marketing Intelligence™
Facebook’s new Graph Search tool could be a game changer for online marketing. The impact on social and search marketing could be very marked, and smart brands will keep content at the core of their social strategy as these changes take hold.
Facebook CEO Mark Zuckerberg has announced a number of improvements to the current internal search. Graph search (the ability to search within your social graph for specifics) now allows for search queries in regular English. An example of this is: "which of my friends live in New York?" The search is now intelligent enough to rank your friends based on how much interaction you've had — so that closer friends will appear higher up the results list.
May I ask you a personal question: When was the last time you ‘googled’ it? My guess is you did very recently. When you did ‘google’ it, did you notice anything different? See anything new or unusual? Chances are your company’s search ranking could have been jeopardized by a icon. It could have come from that late night poker game a few weeks ago or the fireball that flew over our office yesterday here in Austin. One thing is for sure: Google played a wild card against SEO in the perverbial game of cards in search with its release of its new SearchWiki. Account users can customize their online search results with personal rankings, deletions, and notes. These search rankings, deletions and notes are viewable to other users on Google and have been since last November.
