Paid Search Paves Clear Path to Guaranteed Results

About e-MDs

e-MDs offers a host of affordable solutions for physician practices looking to enhance their services with the latest in practice management and Electronic Medical Record/Electronic Health Records (EMR/EHR) technology. e-MDs is operated by physicians, physician assistants, nurses, pharmacists, and programmers who leverage their experience in medicine and information technology to deliver clinical and functional tools doctors need.

Big Bills, Little Return

Over the past several years, e-MDs spent hundreds of thousands of dollars on their PPC campaign, but the results have been too often disappointing and not worth the price. The keywords and phrases that were being targeted had little relevance to their target market, or they were over-saturated by a lion’s share of competitors. For the price they were paying, e-MDs was not converting enough pay-per-clicks into customers.

e-MDs Partners With Volacci

With their PPC account rendered strategically and financially ineffective, e-MDs aimed to find a partner with a simple, yet effective strategy that paved a clear path to guaranteed results. After conducting extensive research, e-MDs turned in Volacci’s direction, intrigued by what a trusted developer had to say about the company. e-MDs was also impressed by Volacci’s CEO, Ben Finklea, and his simple, yet guaranteed strategy for enduring results. Volacci took over the e-MDs PPC account in September of 2008.

Guaranteed, Passionate Profits

To achieve e-MDs’ strategic goals, Volacci focused specifically on targeting relevant, cost-effective keywords that were highly utilized by e-MDs’ target market, but not heavily utilized their competition. All the PPC text ads were re-written with highly persuasive, targeted language to engage and compel the target audience to click.

Focusing on more relevant keywords will direct more highly-targeted traffic to the e-MDs website. More persuasive PPC text ads will allow e-MDs to gain higher traffic volume without spending more money to be placed in the top positions.

Quadrupled Conversion Rate for Half the Price

Within the year, Volacci increased e-MDs’ conversion rate by 419%, and overall conversions by 267%. By targeting more relevant keywords, Volacci attracted higher quality leads for almost half the price. Equally as important, Volacci decreased e-MDs’ overall PPC spend by 38% and their Cost Per Conversion by 76%. Volacci achieved e-MDs’ goals in establishing a clear path of success for guaranteed results, despite the initial state of the campaign.