Drupal SEO for GeorgetownCustomHomes.com

About Georgetown Custom Homes

Georgetown Custom Homes is a real estate and home relocation company based in Georgetown, Texas.

Problem

In October 2008, the economy was collapsing and the United States was in the midst of a housing crisis. Real Estate is a competitive market in a typical economy, with leads shrinking, and an even more competitive market, Georgetown Custom Homes was looking to increased leads, web site traffic, and increase exposure in the market.

Solution

Edward Lui at Georgetown Custom Homes turned to Volacci.com, an Austin-based Search Engine Marketing firm, for expert consultation. Georgetown Custom had a goal to generate more leads from their website. They partnered with Volacci to create an search engine optimized website that converts. Volacci began the campaign with a full Conversion Analysis, resulting in a list of recommended changes to their on-page optimization. These changes helped Georgetown Custom Homesʼ website become more visible in the search results for their targeted keywords. Volacci helped relaunch their website with specific website redesigns that specifically appealed to their target audience. Volacci also launched a thorough and effective SEO and link building campaign that catapulted Georgetown Custom Homes up the search engine results and into the minds and pockets of consumers. “In just one year of partnering with them, I have increased my page ranking and doubled my web traffic,” said Edward Lui of Georgetown Custom Homes.

Results

-Top 5 rankings for 11 keyword terms

- Top 10 rankings for five other keyword terms

- Increase of visits by 83%

- Increase of page traffic by 53%

Conclusion

Despite a housing market crash, economic crisis, and a severe real estate industry drought, Georgetown Custom Homes increased traffic, exposure, visibility, and online leads through the implementation of Volacciʼs link building, on-page SEO, and conversion analysis.