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Organic Search Explained

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When implementing SEO and SEM campaigns for your website, it is important to understand the terminology and procedures that are being used. One of the common elements of SEO is getting a website ranked well in organic search. Many businesses and clients fairly new to SEO may get misconstrued with the term, “organic”. It doesn’t mean that your ranking is free of pesticides, grown on a farm by hippies, or costs an extra dollar and some change per serving. Organic search listings are search engine results pages that appear because of their relevance to the search terms used, as opposed to their being advertisements. Read more »

by Ben Finklea on April 10, 2009 - 8:48am
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Organic SEO - Small Changes That Make A Big Difference

The days of black hat SEO are behind us. Methods like keyword stuffing and spamdexing are still used, but are a surefire way to get you banned from the search engines. White hat, or organic search engine optimization, is the only way to go. If you are looking to improve your website’s visibility, there a several small adjustments that can make a big difference in your search engine ranking.

There are two areas of focus: on-page and off-page. In the context of this article, think of on-page as anything the website user can see, and off-page refers to something not visible to the user.  Read more »

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