Only optimize for keywords you can compete on! A common mistake is to pick the hottest keywords regardless of budget.
Only optimize for keywords you can compete on! A common mistake is to pick the hottest keywords regardless of budget.
If you're on a limited budget, pick some second-tier keywords that don't appear to be as competitive. It's better to rank #1 for a lower-traffic term than it is to rank 25 for the top term in your industry.
Partnering with Volacci has proved invaluable to our SEO initiatives.
— Bryan House
Director of Product Marketing
Acquia
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About the author
Ben Finklea
Ben and the Volacci® team provide Search Engine Optimization, Paid Search, and Conversions Consulting to a varied client base - ranging from local real estate agents to Fortune 500 companies. Ben's book Drupal 6 Search Engine Optimization was released in September, 2009 and is available from Amazon.com.