Natural Search Engine Optimization vs. Paid Search Engine Ads
When you're choosing how to spend your search engine marketing dollars you have two choices: Natural Search Engine Optimization or Paid Search Advertising. While both methods produce results for your business, there are some key differences:
| Natural SEO | Paid Search | |
| Your site will appear: | In the left column of the search results | In the right column of the search results |
| Who shows up? | Sites that are relevant and excellent quality who have earned the right to be there | Sites that pay a fee each time their ad is clicked |
| How much traffic | 70% of search traffic | 30% of search traffic |
| Results timeline | Delayed by about 6 months, then significant. | Immediate and based on how much you spend. |
| Additional Benefits |
|
Quick ROI |
| Who Do You Pay? | Volacci | A small management fee to Volacci but mostly The Search Engines |
| Service Level | Excellent. You can reach your Volacci SEO team at any time. | Excellent. You can reach your Volacci PPC team at any time. |
| First year costs | Significant marketing investment to increase your site's quality and rankings. | Significant advertising investment to show up in the search engines. |
| Second Year Costs | Once you're established, you will tend to stay near the top which reduces costs for those terms. | Continual significant advertising investment. If you stop paying then your ads will disappear. |
So, which one is right for you? If you want to build a business then natural SEO is the way to go. If you need some quick sales, then there is no better way than Paid Search.
If you're looking for a good Search Engine Marketing company to work with, look in the natural results. We believe that ranking well is important to any business. But, it is even more important for SEM companies. That is why we consistently rank in the top 2 search results. See for yourself.
Why not contact us today and find out how we can help you? Just call (512) 989-2945 x205 or fill out this SEO request form and one of our SEO advisers will contact you within one business day.
Working with Volacci on our Search Engine Marketing was an absolute pleasure. They delivered results within an aggressive time frame and budget, and I wouldn’t think twice about working with them again, or recommending them to my colleagues.
— Paul Maiorana
Chief Technology Officer
Fast Company
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