Marketing Intelligence™
Facebook is working on a cutting-edge application that will track the location of users across the globe in real-time-- and revolutionize mobile local advertising. Though Facebook already records users' GPS movements when mobile posts are published, this new application will track user whereabouts in the “background” of their phone's operating system.
Because of the complexity of mobile analytics, right now you cannot rely on Google Analytics to provide all the analysis you'll need. Six out of every 10 people on Earth have a mobile phone, meaning that the rise of mobile campaigns in the near future will be huge. Here are some important things to know about the process of tracking and measuring mobile marketing and advertising efforts.
The strategic and financial media company, BIA/Kelsey, released a new report today that shows a forecast of revenues in the U.S. mobile advertising industry over the next four years. The forecast shows a growth from $491 million in 2009 to 2.9 billion in 2014.
Mobile Advertising Forecast Graph
Today is Cyber Monday, the busiest shopping day on the Internet. People are flocking to search engines and salivating over today's deals like it's turkey time all over again. But just because you run an e-commerce site doesn't guarantee instant success on this day of dollar slinging deals and credit card-wielding web searchers.
Mobile advertising is a relatively new phenomenon in world of strategic communications, so it goes as no surprise that some campaigns have recently violated Google’s policy for content guidelines. Known as the “google slap”, this legendary ban is dished out when marketers violate too many rules when using Google’s search engine advertising service: AdWords.
If you are an active participant of the smartphone revolution, you are certainly familiar with Voice Search. Just speak your search query into your phone’s Google Mobile app and the search giant’s digital minions race off to search its vast universe of information for as relevant results as any found in a regular browser search. Now Voice Search is even easier for international search.
In the emerging marketing realm of mobile advertising, businesses and brand are dropping their brands into the hands of their target audience with immediacy, relevancy, and savvy. But little do most people know, the search engines may be playing favorites. Wha-wha-what!?!
It’s true. And it’s not just Mr. and Mrs. Google. No, all the search engines are doing it with mobile search results and it’s not considered ‘playing favorites’, it’s considered transcoding.
Don’t look now, but everyone is going mobile. In fact, most technology leaders–Apple, Google, Microsoft–are locked in a tight race to be your mobile provider. It is the latest and most personal communications format invented to date, and the newest channel to conquer for strategic advertising campaigns. You can pinpoint your target audience and put your brand in their hand when they are most influential to messages.
Are you intrigued by mobile advertising but not quite sure how it works? No worries, you aren’t the only person that is confused. While mobile advertising has become the latest “it” channel to advertise through, it comes with some risks (as early adopters of iAd can attest). With so many variables – ad size, units, types of phone operating systems, etc.– the technology starts to resemble a Ray Bradbury novel, not an ad campaign.
