Responsive Websites are Best for Mobile Search
More people than ever are searching for information via mobile phones, tablets, and smartphones-- which means that responsive design is a must for your business. Large brands have shifted their focus to designing websites that look good on mobile devices like smartphones and tablets while also looking sharp on a desktop — all with the same content. The advent of what is popularly called CSS3 Media Queries enables websites to have the same content (and HTML) now, but still render differently between smartphones, tablets, and desktop browsers.
- Think Local-- most mobile searches are geo-specific.
- Think Shorter Keywords-- it's harder to type on mobile devices.
- Think Mobile Analytics-- Google has a Mobile section in Web Analytics. Keep an eye on it.
- Think Users First-- Focus on the UX for your responsive website and the rest should fall into place.