Link Buying: Don't do it!
Recently, Google employee and Search Engine Spam fighter Matt Cutts wrote an article about buying links. In the article he points out that link buying violates the quality guidelines of Google and other search engines. That means that if you get caught, you'll be penalized by the engines.
If you want to build links, you've got to do it the hard way. Find relevant sites and request that they link to you. Don't ever, ever buy links or let your SEO buy links for you!
(By the way, link buying means that you paid someone to link to you. Even if it is through a "broker", chances are you'll get caught!)
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About the author
Ben Finklea
Ben and the Volacci® team provide Search Engine Optimization, Paid Search, and Conversions Consulting to a varied client base - ranging from local real estate agents to Fortune 500 companies. Ben's book Drupal 6 Search Engine Optimization was released in September, 2009 and is available from Amazon.com.