The Key to Online Conversion: Test, Test, Test!
When creating content for your website, the difference of one word can make or break your website conversion. Copywriters see it all the time… a simple tweak of a headline can mean a 500% difference in conversion.
The only real way to know if your content is converting at maximum potential is to continually test your headlines and content. We found a terrific article called Top 10 Ideas for Testing Your Headlines.
In it, you’ll find out the easiest ways to tweak your copy… and increase sales. Here’s an example:
Which of these headlines do you think will work the best?
*Nine out of ten children in Sub-Saharan Africa have HIV
*90% of the children in Sub-Saharan Africa have HIV
*9/10 of the children in Sub-Saharan Africa have HIV
The only way to find out? Test, test, and test again.
by Ben Finklea on May 10, 2007 - 7:03am
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Ben Finklea
Ben and the Volacci® team provide Search Engine Optimization, Paid Search, and Conversions Consulting to a varied client base - ranging from local real estate agents to Fortune 500 companies. Ben's book Drupal 6 Search Engine Optimization was released in September, 2009 and is available from Amazon.com.
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