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iPhone: 6 Things You Can Do Now To Get Ready
OK, OK. This is my last iPhone post. I promise! (fingers firmly crossed) Still, this little device is generating a lot of interest. So, ripped directly from a marketing email I received today from AT&T, here are 6 things that you can do now to prepare for your new iPhone:
- Contacts: Making a call with iPhone is as simple as tapping a name. You won’t need to re-enter all your contacts because iPhone syncs with the address book you already use on your computer—Address Book or Entourage on a Mac, or Outlook or Outlook Express on a PC. If you keep your contacts on the web using Yahoo! Address Book, iPhone can sync with them, too. To get ready for iPhone, organize your contacts in one of these applications and make sure they’re up to date with the latest phone numbers and email addresses. If you don’t have contacts on your computer, don’t worry. You can still enter them directly into iPhone.
- Calendar: Using its built-in calendar, iPhone lets you check your appointments with the flick of a finger. iPhone uses iTunes to sync with the calendar application you already use on your computer—iCal or Entourage on the Mac, or Outlook on a PC—just like it does with your contacts. If you don’t already use one of these applications to manage your appointments, now is a great time to start, so you’ll be ready to sync when your iPhone arrives. If you choose not to use a calendar program, that’s OK. You’ll be able to enter appointments directly into your iPhone calendar.
- Email: iPhone is the first phone to come with a desktop–class email application. So now your phone can display rich HTML email with graphics and photos alongside the text. iPhone will even fetch your latest email every time you open the application and automatically retrieve your email on a set schedule, just like a computer does. iPhone works with the most popular email systems—including Yahoo! Mail, Gmail, AOL, and .Mac Mail. If you’re not already using one of these services, now would be a great time to get an account. iTunes will make email setup on the iPhone a breeze by automatically syncing the settings from email accounts stored in Mail on a Mac or Outlook on a PC. Don’t worry if you’re not on one of these email services; iPhone also works with almost any industry-standard POP3 and IMAP email system.
- Photos: iPhone has a 2-megapixel camera and a gorgeous 3.5–inch display, so it’s a great way to enjoy and show off your digital photos. iPhone uses iTunes to sync your photos from iPhoto on a Mac or Adobe Photoshop Elements, Adobe Photoshop Album, or any picture folder on a PC. You can carry thousands of photos on iPhone, but you can start by creating an album or two with 50 to 100 of your favorite photos, so that when you first sync your iPhone, you’ll be ready to quickly show off some of your best shots.
- Music & Video: iPhone is the best iPod ever. Its beautiful, 3.5–inch widescreen display allows you to easily enjoy the music, TV shows, and movies you have in your iTunes library. If you already use iTunes, you can start getting ready for iPhone by creating a playlist of a few hundred of your favorite songs. If you don’t have iTunes, now is a good time to download it and start a music and video library. That way, when you sync your iPhone with iTunes, you’ll be able to take your favorite music, as well as a few of your TV shows and movies, with you wherever you go.
- iTunes: To set up your iPhone, you’ll need an account with Apple’s iTunes Store. If you already have an iTunes account, make sure you know your account name and password. If you don’t have an account, you should set one up now to save time later. To set up an account, launch iTunes, select the iTunes Store, and click the “Sign In” button in the upper right corner of iTunes. Sign in and you’re ready to go.
One More Thing: If you are not currently an AT&T (Cingular) customer DO NOT switch until you buy your iPhone! The iPhone price is based on a $200 phone subsidy by AT&T for opening a new account. I haven't seen any official word for how they're going to handle existing customers but the only sure thing would be to switch to AT&T on June 29th.
It makes you wonder how many people will sign up for AT&T just to get the iPhone. I see a whole new "switchers" campaign in the offing...
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About the author

Ben Finklea
Ben entered the world of online marketing in 1995 when he founded a web design company from his dorm room at Texas A&M University. Since then, he has worked in various capacities in sales and marketing, from tiny start-ups to Apple Computer. In 2001, Ben founded Sprysoft, an e-commerce store that successfully sold over $5M in software online to students, teachers and schools. Ben formed SpryDev Online Marketing in 2005 to use the techniques and processes learned at Sprysoft to help other businesses sell online. SpryDev grew quickly and changed names to Volacci® in 2008.
Ben's book Drupal 6 Search Engine Optimization was released in September 2009 and is available from Amazon.com. In Dec 2010, Lullabot released their Drupal SEO Video on DVD starring Ben.
Twitter: http://www.twitter.com/benfinklea
LinkedIn: http://www.linkedin.com/in/benfinklea

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Before the winners are announced, Jimmy Fallon treated people attending this year's Emmy Awards with a star-studded opening skit. Bands stuck on the road with no money to come home.
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