The importance of sitemaps
When the search engines send spiders to your website to collect data it is very important that you to provide them with the clearest path to your important information. One of the best ways to do this is by providing a text link to your sitemap on every page of your site. A true sitemap provides links to every document on your website that the search engines might need to index. From here the spiders can easily access all of your website's information and then direct traffic to these pages through its search engine results.
Prior to Volacci, our pay-per-clicks campaigns were not producing results that justified how much we were spending. Volacci not only educated my team on the value and importance of proper SEO management, but also tripled the success of our campaigns on less than ¼ our previous budget.
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About the author
Ben Finklea
Ben and the Volacci® team provide Search Engine Optimization, Paid Search, and Conversions Consulting to a varied client base - ranging from local real estate agents to Fortune 500 companies. Ben's book Drupal 6 Search Engine Optimization was released in September, 2009 and is available from Amazon.com.