Hidden links can get your site banned
One of the early SEO techniques was called keyword stuffing. Webmasters would hide keywords, sometimes by making the font the same color as the page background. This practice would sometimes get a site ranked for those keywords but today's search engines look at this as spam that can get your site penalized or banned.
It's best to use keywords in places that make sense like your tags or your relevant content.
Partnering with Volacci has proved invaluable to our SEO initiatives.
— Bryan House
Director of Product Marketing
Acquia
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About the author
Ben Finklea
Ben and the Volacci® team provide Search Engine Optimization, Paid Search, and Conversions Consulting to a varied client base - ranging from local real estate agents to Fortune 500 companies. Ben's book Drupal 6 Search Engine Optimization was released in September, 2009 and is available from Amazon.com.