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Google owns nearly 80% of ad space
It's all over the Internet right now that Google has almost 80% of Search Advertising in the US. This may not look good for them now that they are attempting to look less like the monopoly that Yahoo is making them out to be. But for those looking to advertise online, this goes to prove that Google is the place to do it. The other ad carriers do have something to offer but until we have at least a 50/50 split between Google and Yahoo, like in Japan, then most of your eggs should be in the Google basket.
Working with Volacci on our Search Engine Marketing was an absolute pleasure. They delivered results within an aggressive time frame and budget, and I wouldn’t think twice about working with them again, or recommending them to my colleagues.
— Paul Maiorana
Chief Technology Officer
Fast Company
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About the author
Ben Finklea
Ben entered the world of online marketing in 1995 when he founded a web design company from his dorm room at Texas A&M University. Since then, he has worked in various capacities in sales and marketing, from tiny start-ups to Apple Computer. In 2001, Ben founded Sprysoft, an e-commerce store that successfully sold over $5M in software online to students, teachers and schools. Ben formed SpryDev Online Marketing in 2005 to use the techniques and processes learned at Sprysoft to help other businesses sell online. SpryDev grew quickly and changed names to Volacci® in 2008.
Ben's book Drupal 6 Search Engine Optimization was released in September 2009 and is available from Amazon.com. In Dec 2010, Lullabot released their Drupal SEO Video on DVD starring Ben.
Twitter: http://www.twitter.com/benfinklea
LinkedIn: http://www.linkedin.com/in/benfinklea