Website Conversion Testing: The Marriage of Science and Creativity
Why you should do A/B testing and immediately take the guesswork out of your webpage design changes
CEO Ted thinks a red “Ask Our...
CRO
3 Myths That Internet Marketing Pros Avoid
Internet marketing doesn’t have one single path to profitability, but in our years of doing marketing for companies that span dozens of industries, we have discovered some specific marketing myths that have evolved our approach to Internet marketing. Not only that, but they've allowed us to save our clients lots of time and money along the way.
Google Analytics IQ Test: How to Study, Take and Pass
Everyone over here at Volacci holds a Google Analytics IQ certification, and everyone studied in different ways and to various levels in order to achieve it. We came away with a well-rounded approach to studying, taking and passing the Google Analytics IQ test. Here are a few points we compiled to help you study for and pass the test.
Mona Lisa's Secret
Last Friday, I discussed the Mona Lisa’s smile - the “knowing smile”. When you look at her, she’s looking at you and she is subtly letting on that she knows something no one else knows; well, at least you don’t know it.
Start usability testing your site today!
It seems that every business that has some sort of presence online is always focused on gaining traffic and acquiring visitors. It's strange to think that so many of these same companies pay no attention to how well their website works to achieve the business' goals. Imagine a shopkeeper opened up a supermarket, and spent a sizable budget in construction and getting people to the store.
Strong Calls to Action for Drupal Websites
Well-written website copy is an art form. Laugh if you like. Giggle or guffaw. But consider this: a strong call to action on your website can not only increase your customer conversion rate, it will multiply it.
The average website is converting less than three percent of its current traffic. How well is your site converting? Do you know? If you have a website and you don’t know this answer, chances are not good that what ever the answer is, it will not please you. If you do know the answer to this and are still not pleased, read on.
Social Web Analytics - Part 1
Social media has reached highly competitive heights and everyone wants to be on the top. It is the new, non-traditional platform for strategic messaging where consumers have the control, picking and choosing what marketing they subject themselves to. Do you feel like you are not in control of your social media efforts?
Recent research efforts have found that an overwhelming 86% of businesses will spend more money in 2010 on social media. Brands and businesses now battle with viral videos, sticky websites, and engaging content for the attention of socially optimistic and cautiously conversion-oriented consumers.
The biggest advantage any business running a social campaign can have this year is good old-fashioned data. Does your company’s CEO need definitive evidence for why he is paying a couple of Millennials to surf the web? Data gives you something to hold on to, and if you can start to control the numbers, its a win for everyone.
In terms of web-years, pageview tracking is no longer up to snuff when it comes to social media metrics. With companies like Facebook and Slide spending tons of their budget surpluses on building internal analytical tools, there are improved and evolving measurements that can help your businesses’ social life grow and improve while you take control.
Which Conversion Path is Optimal for Your Web Site?
Once you have decided what type of conversion-oriented web site you are, you will know exactly what you want visitors to do. Now it’s time to define a clear path you want them to take to accomplish these things. The fantastic usability book, Don’t Make Me Think, espouses the idea that it’s not how many clicks someone has to go through; it’s how easy it is to make the click decision. If clicking is easy and provides value then there is a great chance the user will click closer and closer to becoming a customer.
The key to understanding what your customers are thinking is to understand what path they will take through your site. Based upon the conversion type of your web site, here are three different paths to conversions.. after the jump.
What Type of Conversion-Oriented Website Are You?
One of the most fundamental, yet overlooked, areas of SEO is conversions. Many folks dwell on the virtues of ranking at the top of Google but they ultimately miss the primary goal of a business web site – to get visitors to do what you want them to do. Conversion rates are not just for e-commerce sites; all web sites have conversion goals that can be measured, managed, and increased.
Conversions mean different things to different web sites. There are three main types of web sites, with three different main types of conversion goals. Let’s take a look at all three and then discuss how to you can decide which type your site should be.
Conversion Rate Optimization: Do You Know Who Your Customers Are?
It is officially The Year of Conversions around the Volacci office for ourselves and our clients. Conversion Rate Optimization (CRO) is the new black as far as we are concerned. With the average website on the Internet (only) converting less than three percent of their traffic, CRO should be everyone’s focus.
As one of the first steps to optimizing your conversion rate, you need to know exactly who is buying your product: Mr. Bigshotlawyer, Mrs. Housewife, or Captain Crook? You don’t have to buy them coffee, meet their pets, or take them miniature golfing (though it wouldn’t hurt), but you should get to know who they are and what they do. Some business folk will even say that a business’ clients determine who a business really is... but without getting any “heavier on the cream”, let’s get to know your potential customer.
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