Conversion Rate Optimization

Social media has reached highly competitive heights and everyone wants to be on the top. It is the new, non-traditional platform for strategic messaging where consumers have the control, picking and choosing what marketing they subject themselves to. Do you feel like you are not in control of your social media efforts?

Recent research efforts have found that an overwhelming 86% of businesses will spend more money in 2010 on social media. Brands and businesses now battle with viral videos, sticky websites, and engaging content for the attention of socially optimistic and cautiously conversion-oriented consumers.

The biggest advantage any business running a social campaign can have this year is good old-fashioned data. Does your company’s CEO need definitive evidence for why he is paying a couple of Millennials to surf the web? Data gives you something to hold on to, and if you can start to control the numbers, its a win for everyone.

In terms of web-years, pageview tracking is no longer up to snuff when it comes to social media metrics. With companies like Facebook and Slide spending tons of their budget surpluses on building internal analytical tools, there are improved and evolving measurements that can help your businesses’ social life grow and improve while you take control. Read more »

One of the most fundamental, yet overlooked, areas of SEO is conversions. Many folks dwell on the virtues of ranking at the top of Google but they ultimately miss the primary goal of a business web site – to get visitors to do what you want them to do. Conversion rates are not just for e-commerce sites; all web sites have conversion goals that can be measured, managed, and increased.


Conversions mean different things to different web sites. There are three main types of web sites, with three different main types of conversion goals. Let’s take a look at all three and then discuss how to you can decide which type your site should be. Read more »

It is officially The Year of Conversions around the Volacci office for ourselves and our clients. Conversion Rate Optimization (CRO) is the new black as far as we are concerned. With the average website on the Internet (only) converting less than three percent of their traffic, CRO should be everyone’s focus.

As one of the first steps to optimizing your conversion rate, you need to know exactly who is buying your product: Mr. Bigshotlawyer, Mrs. Housewife, or Captain Crook? You don’t have to buy them coffee, meet their pets, or take them miniature golfing (though it wouldn’t hurt), but you should get to know who they are and what they do. Some business folk will even say that a business’ clients determine who a business really is... but without getting any “heavier on the cream”, let’s get to know your potential customer. Read more »