Content SEO

There is nothing more embarrassing in the world of SEO than duplicate content. If you are caught with duplicate content, it’s a one-way ticket to Internet detention in the eyes of Google. Sure, the first few times you walk away with a sore wrist and your content taken down. But if you continue to consciously duplicate your content, your website could be wiped away from Web existence. Now that’s heavy. Read more »

Google, Bing and Yahoo! have put their differences aside to roll out a new initiative to apply a common set of schemas for structured data markup on websites. Read more »

Twitter can be used in a variety of ways, whether for personal enlightenment or marketing a business, skimming daily news or finding out what your kid sister ate for dinner last night. You can Tweet flippantly, you can Tweet corporately.

Twitter meets you where you are. That’s why it’s great. Read more »

The blogosphere can be a lonely place. It can produce anxiety, inconsistency, angst. Sure, you might get some clicks and comments every day, but the blood, sweat and (hopefully not) tears far outweigh the feedback you get from your readers (no offense, readers!).

If you’re like me, link building is the last thing on the mind while blogging for a company or cause. I tend to empty my SEO Speedwagon, let the creative juices flow and hit the ground running. While blogging, I’m thinking creative content that doesn't suck. Read more »

The ongoing question about the superiority of video over text (or vice versa) is irrelevant. Sure, video is a newcomer to the SEO game (trailing text by about two decades), but the question shouldn’t be about the importance of one over the other; it should be about how they can coexist and bring people to your site.

"Google depends on the high-quality content created by wonderful websites around the world, and we do have a responsibility to encourage a healthy web ecosystem," said Google fellow Amit Singhal and engineer Matt Cutts Thursday on the official Google blog. Read more »