SEO Basics

Everyone makes mistakes. That’s just a part of being human. But only those who learn from their mistakes will truly succeed.

When it comes to SEO, making mistakes happens just like in all other ventures. But the problem that occurs in SEO is that most people who make these mistakes don't know they are making them.

If you are planning on implementing SEO on your Drupal site, are currently do so, or just want to learn more about this mysterious and intriguing process, please join me after the jump for 10 Drupal SEO mistakes to avoid with your website. Read more »

Sometimes it is much easier to use images on your website instead of text. Search engines, however, cannot accurately read images, so unless you explicitly tell the search engines what your images are about, they will provide no search engine optimization value to your page. Read more »

Lost?

The Internet is a big place. What you thought was once there might no longer be. Trippy, isn’t it? Sometimes it is necessary to move, delete, update or change your website or its URL. A 301 redirect sends a user from an old homepage to a new URL.

It’s a lot like forwarding your mail but, instead, it forwards those accessing your site. The code “301” is interpreted as “moved permanently” (“302” is temporarily) to a new location. It’s the most efficient and search engine friendly method for web page redirection. 301 redirects aren’t penalized by search engines like some other types of redirects are. Read more »

When implementing SEO on your website, there are certain elements that are essential to optimize for success. If your site is new to the web and needs to be found, here are the five most essential elements on your site that need SEO attention:

1. Meta Title Tag

This may be the most important element you optimize for your site. The Meta title tag should use text for each page that is relevant to your site, including the use of your most important keyword. This tells the search engines what your site and its pages are about, as well as what keyword you want to rank for. Read more »

In search engine optimization, the most important animal is the spider. If you happen to read this blog on a regular basis, you may have heard me fondly refer to the search engine spiders quite often and how they crawl your site. If you aren’t quite clear on what a search engine spider is, you may find my consistent references quite creepy. I would like to take this time to weave the web of clarity on search engine spiders and (possibly) lower the level of creepiness that spiders bring you. Read more »

There is a learning curve with Search Engine Optimization, and everyone has come to terms with it. There is a small threshold of acceptance when a website makes a few mistakes along the way of mastering the world of search. However, that does not mean you shouldn’t heed the wisdom of your predecessors and avoid some basic mistakes that many neophytes makes with their website.

1. Splash Pages

A splash page, or landing page, is the first page a visitor sees when they land on your website. Most splash pages utilize a flash animation with an accompanied “click here to skip” button, or a large static graphic that overpowers your screen. The main reason why splash pages are not recommended is that they are usually not optimized for search engines to crawl for rankings. There is little readable content or links for the spiders to index and therefore will show little to no interest in the page at all, resulting in very low rankings. Read more »