SEO

Internet marketing doesn’t have one single path to profitability, but in our years of doing marketing for companies that span dozens of industries, we have discovered some specific marketing myths that have evolved our approach to Internet marketing. Not only that, but they've allowed us to save our clients lots of time and money along the way.

There is nothing more embarrassing in the world of SEO than duplicate content. If you are caught with duplicate content, it’s a one-way ticket to Internet detention in the eyes of Google. Sure, the first few times you walk away with a sore wrist and your content taken down. But if you continue to consciously duplicate your content, your website could be wiped away from Web existence. Now that’s heavy. Read more »

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2011: Good riddance. We appreciate you, but your SEO loins were fickle, your algorithm updates were disorienting. We hope for a 2012 full of predictability and fruitfulness for quality sites.

Here are a few ways to make your SEO dreams come true in 2012.

Everyone over here at Volacci holds a Google Analytics IQ certification, and everyone studied in different ways and to various levels in order to achieve it. We came away with a well-rounded approach to studying, taking and passing the Google Analytics IQ test. Here are a few points we compiled to help you study for and pass the test. Read more »

We can’t think of a better holiday present you can give your website than to make sure that each piece of content is as optimized as it can be. From your About Us page to blog, the following is an optimization wish list of items you need to cross off before you hit the publish button.

Keyword Inclusion Read more »

Internal linking is an SEO buzzword, I know, but only a small percentage of websites actually execute a strategic internal linking structure that works. It is the act of linking to a page within your domain. Internal linking should take two forms on every website: Read more »