What if there were a way to advertise your website every time you sent an email, even if the email had nothing to do with your site? Well, there is, it's called your email signature. Work on your email signature to make sure it includes your full name, your phone number, email and website URL. This way people will begin to link this website address with your information, increasing exposure for the both of you. This step only takes a few minutes to set up and it's a subtle but effective way to get the word out about your business.

If you are a company that collects email addresses from visitors, you hold a powerful tool in your hands! If you don't ask for emails, you're missing an important step in the marketing process.

Odds are your company offers a no-risk return policy on the products it sells online. Most businesses like to offer the standard 30-day money back guarantee.