Link Building

That is the question I get from (too) many people who want to build backlinks from their website to other sites. “Should I add a ‘rel=”no follow” attribute to the HTML anchor tag or should I leave it out and, thus, follow it?”


This is certainly a decision you need to able to make when building links to your site. There are several different scenarios that can play out, so let’s take a look at the decision from the perspective of the search engines and how it can potentially affect your site’s rankings. Read more »

If you are running a social media optimization campaign, one of your primary objectives is to post and distribute your site’s links via social profiles. Facebook is a wonderful platform for posting links and, after building your profile, you can send links out for exposure in the conversation cloud of the social web. This is an ideal way to increase your blog’s RSS feed, increase your website’s traffic, and, ultimately your brand awareness.


There are many advantages to using Facebook for social link building. Let’s start basic and work our way through it, because no one want’s to pull a mental muscle today (even the vikings understood the importance of stretching). Stimulating brain food after the jump... Read more »

Whether you are hiring your own in-house link builder or taking stock in that new SEO firm you are blirting (business flirting), take note that the position requires a dynamic skill set that combines multiple disciplines. There are certain skills that a great link builder possesses and, if they excel in at all of the five skills, the more likely they will be successful at building your SEO. Here are five signs of a great link builder: Read more »

Despite what they told you in elementary school, there is no shame in one-way link building. In fact, link building is a very important aspect of any search engine optimization campaign, and one-way links are most essential. A quality link should be effective, efficient, and last longer than swallowed chewing gum.


There used to be a time where reciprocal links were all you needed to get ranked well, but these days it helps to build a quality stable of one-way links for your site. One-way links are harder to track, manage, and sometimes to even initiate, but they get your site ranked higher in a shorter period of time.

Swapping links, in the eyes of Google, is easier to do. Google sees this as you swapping with old college buddies or that guy who bought you a shot at the last conference. But one-way links are people who are your fans, followers, and someone who thinks you are authoritative or who needs to be listened to. There are several ways to develop one-way links without embarrassing yourself or your mother. Here are five examples: Read more »

One of the biggest and most common SEO challenges is building links for e-commerce sites. It can be especially difficult for small companies with limited internal support or a small SEO contract to rise to the challenge of online competition for that well-earned dollar. Discouraging may be an understatement. Take a deep breath, because there is hope yet. Here are some tips for small e-commerce sites and their link building SEO efforts.

Reviews

Ask people in your niche to review your products. You can also send follow up emails to clients asking them for a review of the product they just purchased. Read more »

Link building is one of the most important elements in any search engine optimization campaign. Google and all the other search engines judge your web site’s credibility and rank value by how many quality backlinks you have built to your site and its individual pages. Credible, quality backlinks give your site authority and you will rank well in the SERPs. These backlinks need to also be authoritative and relevant to your site’s main subject matter. When building links, quality always trumps quantity. Read more »