Keywords

When you are building the foundation of your SEO campaign, the choice of keywords you want to target for your rankings is one of the most important decisions you will make. If you choose the wrong keywords, there may never be hope for results. No matter if you are doing all the work yourself or if you’ve hired an SEO firm to do it for you – getting even the best results from the wrong keyword will bring you less than expected traffic.


Throughout the lifespan of Volacci, our IMCs have seen SEO campaigns barely able to limp into our offices for help after being devastated by bad keyword research or decision making. Learn from the misfortune of others and avoid these five mistakes in keyword selection: Read more »

Search engine optimization (SEO) has a fairly steep learning curve, mostly due to the fact that the industry (and Google) is constantly evolving. The rules of SEO have changed since search emerged in the 90’s, as any advice from this era is no longer effective for today’s Web 2.0 world.

There are plenty of SEO sharks, gurus, ninjas, Jedis, and wizards out there that have been at SEO for years and would love to tell you how the experts do it. Some of them do know what they’re talking about. But more than would care to admit are telling you a) old advice that is no longer applicable, b) don’t really know what they are talking about, or c) using ‘black hat’ SEO technique for instant results, but are breaking the laws of Google to get you there. This will only destroy your rankings in the end.

One of the most important aspects of SEO campaigns is keyword research. You want to target certain keywords in order to gain rankings and get found by potential credit card-wielding customers. There are certain techniques you use keywords for when implementing on-page SEO that will tremendously affect your rankings. If you misuse them due to some bad advice, you will be hurting your chances severely. Here are three ways you can misuse your keywords that hurt your rankings more than they help. Read more »

At the beginning of every SEO campaign, keywords and phrases are researched for targeting traffic and rankings. Most campaigns conduct very thorough research, slaving endless hours over Google’s Keyword Tool and mentally battling over whether to pluralize or not to pluralize. In the end, a small but significant list of keywords are optimized for a website with the intention of increasing targeted traffic, search engine rankings, and the always infamous return on investment. But is keyword research a one-time event or an continuing process for your campaign? Read more »

In SEO, using keywords on- and off-page is essential to ranking well in the search engines. Fundamentally, search engines want to deliver the most relevant match to a web surfer’s searching phrase. This is why proper keywords are optimized in both on-page content and in the meta tags. This allows the web site owner to tell the search engines that their site is relevant for those phrases. As the Internet evolves, SEO tactics change with it. Say hello to Keywords 2.0. Read more »

An important element in any search engine optimization campaign is the selecting and targeting of keywords for your site and business. Keyword research should produce a healthy list of relevant keywords with a significant volume of traffic. Once you have chosen your keywords, you need to use them throughout your titles, meta descriptions, and on-page content. Be careful not to keyword stuff and over-utilize a specific keyword. Keywords are not magic dust to be generously sprinkled at random throughout your website. You not only need to use strategic implementation and common sense when plugging in your keywords, but variation as well. Read more »

An integral part of any search engine optimization (SEO) campaign is the researching and choosing of keywords for your website. This is basically the words or terms that you are trying to champion in the search engine. Do you sell PEZ dispensers? Then you may want to use “PEZ”, “dispensers”, “flavored candy” or the more popular items, like “star wars PEZ”. Once you have these keywords chosen, you need to incorporate the keywords into your website’s content and tags so that it is considered relevant to the search engines when ranking your site. This includes all the copy throughout your website, as well as all the page titles, title tags and links. It’s not an easy process, but it is a necessary one for SEO. Read more »